MEET YOUR LOCAL GIRL GANG MEMBER // ROXY RILEY

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// Interview with Baker - Roxy Riley //


‘MEET YOUR LOCAL GIRL GANG’ is at it again…


This week, it is with great pleasure that I get to interview Roxy, Co-founder of Flour and Feast who once made me the most delicious pinata cookies for my birthday and a stunning naked wedding cake for my best friend’s big day.


Roxy is not only an amazing Baker, but also a strong and inspiring women, whose hard-work and warm personality makes her such a great role model for all us creative women!

She is kind, friendly and mega talented, creating sweet and delicate cakes and treats that not only taste divine, but also make your eyes water they’re that pretty!




ROXY is now Co-Owner of 'Flour and Feast’ Micro-Bakery, which she runs with her partner Joe... But before I give away anymore spoilers, let’s hear all about it from the bad-ass business women herself.



So Roxy, tell us your story. Have you always wanted to bake, or is it a passion that’s developed over time?

Hello!
Arrgh! Where to start?
I’ve had a sweet tooth for as long as I can remember, especially for actual sweets and chocolate. Anything sweet, covered in sugar or bursting with sherbert went into my mouth, (hello fillings and sugar highs!) but I wasn’t interested in baking at all, just eating.

I actually wanted to be a Fashion Illustrator so I studied Fashion at Park Street college in Hull and then went on to get my degree in Fashion and Costume Interpretation. Please do not ask me what that is because I’m still not entirely sure. It might seem like an odd jump but baking is very much a creative profession and the skills I learned and developed doing my degree still pop up from time to time.
There wasn’t as much of a food scene in Hull back then, if any, so in order to get my hands (and mouth) on all of the lovely things I wanted to eat I had to make them myself. Gradually I became obsessed with baking and everything that surrounded it. I went back to college and studied patisserie for 2 years and got a job in a local bakery and it all developed from there.

Baking for me comes from a love of eating, a love of feeding and a love of creating.

I know you’ve got a new venture up your sleeve… What can we expect from Flour and Feast over the next few months? (So very excited for you!)


Aah, thank you. I’m excited too! I still can’t believe I’ll have my own little bakery business! It’s been my dream for a little while now.

As Flour and Feast is a Micro-Bakery (opening soon in Trinity Market, Hull) you can pretty much expect a scaled down version of a full sized bakery but with a few extra surprises! Although we’ll have a set selection of some of the most popular bakes there will also be an ever changing element due to seasons, products and a desire to create new things. There’ll be a few morning options too like cinnamon buns (imagine that smell!) and homemade granola pots as well as weekly and lunch specials.

There are so many great people and things happening in Hull and we’d like to be involved in the city’s up and coming food scene and eventually expand into outside catering. Celebrations, corporate catering, etc.

Throughout the whole process of setting up this bakery we’ve thought about what we’d like to see in the city and what others might like. We’d really love to provide people with a place where they can eat a snack or lunch within Trinity Market’s communal eating area and pick up some bread or a dessert on their way home from work too.


Has it taken a lot of confidence to become self-employed and basically promote yourself and your business in Hull? Do you have any advice for women who might experience self-doubt? cos let’s face it, we all feel it!


Great question!
The biggest confidence boost has been doing this with my boyfriend, Joe Roper. He’s very practical, keeps me grounded and is an amazing baker!

There was a very real worry that people wouldn’t get what we’re trying to do or be bothered about it. You know, will anyone be willing to spend money on a loaf of bread when you could pick one up cheaper in a supermarket? But we have a lot of faith that the majority of people want real food made with real ingredients that also tastes amazing. The real self doubt came from my own personal concerns, my fear of not being good enough almost stopped me from doing this at all. I was trapped between desperately wanting to realise my dream and a crippling fear of failure.

One of the things that helped me massively was developing a healthier relationship with social media. Social media can be a wonderful place for expression, creativity, exposure and building a support network of like minded people, it can also be incredibly destructive. I’ve had to learn to use it wisely because comparison is a massive confidence killer!

My rules for myself are:
-Use it for a reason, don’t scroll aimlessly (easier said than done, I know)
-Don’t follow anyone who makes you feel even slightly bad about yourself. Even if that is someone you love or admire, unfollow if it causes any negativity.
-Remember that not everything you see in those small squares is real life. They’re a tiny snapshot that someone has taken the time to perfectly create. The stress, tiredness, ugliness and anxieties of real life are rarely shown.

I read recently that “there is room for everyone at the top and nobody starts there”. I love that! It’s all a learning curve and that should be embraced.

The food scene in Hull seems to be growing. What are your hopes for Flour and Feast in the future? World-domination or…


World domination? Pah ha!
The food scene in Hull is looking very exciting at the minute and as you can probably imagine I am loving the variety that is now on offer. However, I don’t think I’m a world domination kind of person (insert crying with laughter emoji here). I’m all about a work/life balance and I’m not sure the two go hand in hand.

Saying that, eventually I would love to expand Flour & Feast. A bigger space, my very own tables for people to sit and eat brunch at with friends and big cosy chairs to curl up in with coffee and a good book…. But for now I’m focusing on getting this little bakery up and running. Definitely keep your eyes peeled for merchandise though. The lovely Jemma Klein and her partner in crime Jonny are helping us out with it and once it’s done that stuff will be everywhere! Maybe there’ll be world domination after all.

And finally, I know you’ve been working around the clock setting up your business and generally being a massive GIRLBOSS, but what do you do to unwind and switch off when needed?


Weirdly, I cook to unwind. Being on my own in the kitchen, cooking food with a glass (read bottle) of wine in my hand is my idea of heaven. And I recently discovered podcasts and now I’m obsessed. I have hundreds all waiting to be listened to.

Other than that I love reading in the bath and box sets. I just binge watched 4 seasons of The Walking Dead in a week and now I’m traumatised. Glenn!

And last but definitely not least, Yoga. I used to attend classes but trying to set up a business means you have no money. Ever. I now practice at home and I love it, maybe even more than classes as I’m really pushing myself with it and even if I only have 5 minutes to spare I can do a speedy yoga sequence and it still feels like self care. It makes me feel grounded, strong and like a kick ass warrier on the outside even if I’m an anxiety-ridden worrier who hates making decisions on the inside :)



Thank you so much Roxy for such an honest insight into life as a new business owner in Hull. 

Check out @flourandfeast to see more of Roxy's amazing bakes. Also, make sure you get down to Hull's Trinity Market to check out Roxy's new Micro-Bakery in the flesh and sample some delicious delights... Opening soon.

 #supportlocal

XOXO


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MEET YOUR LOCAL GIRL GANG MEMBER // EMMA PICKS //

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// Meet Your Local Girl Gang Member - Emma Picks //




This week The Rebel Girls Club welcomes Emma to the GIRL GANG.

Emma Picks is a Lifestyle Blogger and she also Co-Founded Hey. Bloggers, a community of bloggers and creatives in Hull. Emma recently rebranded and was originally known as The Pin Picker so I really wanted to check in and see how everything is going because after all, #womensupportingwomen is what it's all about!


One of the best things about setting up The Rebel Girls Club has been the realisation that there are multiple talented, driven and down-right awesome females in our city! I was originally inspired by a few of the badass women in my own personal life and then things just kinda escalated...

I realised then that I am literally surrounded by amazing women who are there to be appreciated and heard. This kind of positivity and embracement of life (good or bad) is one of the reasons I enjoy visiting Emma's blog and insta so much... This, and the fact that she's a fellow pinterest junkie like me.

No topic is off bounds with Emma and she also loves getting involved in the Hull community and check out what's going on in our city! This girl deserves our support and I am delighted to publish an interview with her below. I hope you all enjoy reading it as much as I did. 





Hi Emma, 

So I have followed your blog for a while now and originally knew you as the Pin Picker. I love all your rebranding though and thought it would be the ideal time to grab a quick interview with you… Tell us more about yourself, you’re blog and your day job?


Thank you!


I’m a Hull born girl who works/studies in education, mainly towards student experience. When I’m not working or writing for my blog, I’m usually found in café’s drinking coffee or tea and taking photos! My background is in technical theatre, so sometimes I help out on productions (when I’m able to!) or judge on Rock Challenge competitions – but if there’s an opportunity to organise an event then I’m totally down for it!


Emma Picks is a variety of anything that pops into my head – be it from being personal to writing reviews. It’s an opportunity for me to be expressive and creative on my terms. I’m really excited with the rebranding and gives me an opportunity to be more flexible with what I blog about!



What I love most about your blog, is the variety of topics you cover, from Travel to eco-friendly products to dealing with anxiety... What inspired you to start writing about your own experiences?


My blog started off as a hobby based on my love for Pinterest, but over the years I’ve started to explore beyond Pinterest and it’s led on to exciting projects.


In recent years, I started branching out to being a bit more personal, as I went through a difficult patch and I found that writing down my thoughts and experiences was helping me come to terms with a lot of things. Plus it’s a great opportunity to reflect on my experiences, but it’s also having the opportunity to share it with anyone who reads the posts and can relate to them in their own way.




So you’re the Co-Founder of Hey Bloggers, a community for bloggers and creatives in Hull. Can you tell us some more about this?


HEY. Bloggers is an inclusive community for anyone who’s interested in blogging, being creative – whether that be just starting out to doing it for many years. The main thing is that the community supports everyone who gets involved and have the opportunity to network. The idea started off with a group of us meeting up for coffee and photos, where we would have such a laugh and support each other.
When I first started blogging, I felt so isolated and wasn’t sure who else was out there locally. I only went to one blog event in Hull and as much as it was a great event, I felt that there was a gap between myself and experienced bloggers. Upon talking to others when we started meeting up for coffee, I realised that I wasn’t the only one feeling like this, and thought HEY. Bloggers was a great opportunity to encourage anyone to get involved.


Since HEY. Bloggers started, we’ve had some great opportunities which we’ve been lucky to share with others around Hull and East Yorkshire. Such experiences have been having an exclusive tour around Bonus Arena prior to its opening, a photography workshop with Olivia J Photography, our HEY. Bloggers Launch at Hull Minster and getting involved with Vittles and Company’s Food and Beer trail (which you can find in Trinity Market!)


Our next event is the Christmas Party at DoubleTree by the Hilton, Hull (December 15th) but we’re already discussing ideas and exciting projects for the new year, so watch this space!




I know you recently rebranded your blog (which I love!)  Do you have any advice for people, like myself, who are fairly new to the blogging world and looking to turn their ideas into a successful brand/blog?


My first piece of advice is don’t compare yourself to other blogs. Be true to what you want to blog about and give it a go. I know that over the years, I made a lot of mistakes but you learn from them and it helps you to grow.


My second piece of advice is get involved in as many blogging networks, both online and in the local community. It can be daunting joining in, especially with those who may have been doing it a long time, but you have to remember that they also started off in the same position as you! Plus there’s a lot of opportunities for you to get involved with – be it writing about a game or collaborating with another blogger!



And finally, I know that blogging as helped me to feel empowered and supported by other women in our community.  What do you get out of writing your blog and running/organising events for Hey Bloggers in Hull?


Not only have I felt empowered to write blogs and help on events for HEY. Bloggers on a personal level, but knowing that I’m helping others on a various level is something that I love doing, and it gives me a real buzz! Plus I love meeting new people – I’ve made some amazing friends while blogging, and I love seeing other bloggers being supportive to each other.



// Cheers Emma for answering my questions and welcome to the gang //


XOXO


Social Media links for Emma Picks and HEY. Bloggers here:


Facebook: facebook.com/emmapicks HEY Bloggers (Facebook group)

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MEET YOUR LOCAL GIRL GANG MEMBER // KATY *WALL THINGS BRIGHT AND BEAUTIFUL

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‘YOUR LOCAL GIRL GANG’ just keeps growing.


This week we are in for a treat. 

The lovely Katy has her own business as a Mural Artist and as soon as I read her interview, I felt liked I'd been transported back to the magic of my childhood.

I was strongly reminded of my first bedroom, which had fluffy cloud wallpaper with a hot air ballon clock on the wall. That bedroom had been long since forgotten until I saw the photos of Katy as a little girl with her very own bedroom mural. A bedroom that inspired her business as a "grown up" - Wall Things Bright and Beautiful.



That very first mural (featured in this adorable picture above) would go on to inspire Katy who now spends her days painting murals for children and adults alike.

Stumbling across one of Katy's vibrant outdoor murals is a lovely little reminder to inner-city dwellers like myself of the natural world and the joy it can bring to any space - both outside or in.

Read my interview with Katy below. 





Hi Katy, I first came across your work on Chanterlands Avenue, Hull. I love your mural down there! Can you tell me a bit about yourself and your background, I’d love to know what inspired you to start painting murals?


Thank you! I started painting murals as a business just over 2 years ago, when my youngest child started school. Although I painted a great many in my home before that! I've always loved art and have drawn and painted since I can remember, and went on to do a Fine Art degree. My parents are artistic too and when I was little they painted my bedroom with a tree, rabbits, toadstools, mice etc. I loved my bedroom and I remember the mural became the basis for a lot of my play. When friends came over we'd pretend to be rabbits in the woods or Hansel and Gretel or something. Sometimes my best teddy (Mr Brown - no imagination spared on that name!) would become Baloo from 'Jungle Book' and we'd scratch his back up and down the tree.  


I had such fond memories of my childhood bedroom, that when I was expecting my first child (who is now 9) I decided I wanted to paint a mural in her bedroom. This was my first ever mural! Before this I usually painted canvas', so having such a big area to paint was so much fun! I chose to paint her room as a garden, with a tree, flowers, spade in the ground, with a robin perched on it and a watering can with a wren. There was a pond too, with bulrushes, a dragonfly and kingfisher on a branch above.
She loved her room, and although we moved from that house when she was just a toddler, she would pretend to pick up the watering can, smell the flowers, tweet at the birds. It definitely helped with her language skills and knowledge of wildlife, as she impressed the lady at toddler group by telling her about kingfishers and dragonflies at just 2!  


I think a mural for a child can be so much more than a picture on a wall, it can transport them to magical places, encourage their imagination, creativity, language and - as I discovered - provide years of happy memories.

I don't paint licensed images, such as Disney or Marvel, (mainly as the cost of purchasing the rights to reproduce the images would drive the price of my murals too high) but in addition to this, as a Mum I know children grow out of certain films or TV characters very quickly, and you don't want to be redecorating every year. I think woodland, galaxy, garden, underwater or other scenes are much less age specific and provide a much more open invitation to play.


When I started my business I was mostly painting interior murals, but this summer I've done a lot of exterior work (such as the Chants Ave mural you've seen). This started after I painted a piece on Bankside Gallery and has snowballed from there. I already have bookings for exterior paintings for next spring, but now the weather has cooled you can expect to see more bedrooms, dining rooms and lounge murals again on my Facebook and Instagram feed.  
 

I know you have a fine art background and a lot of your work is commissioned-based. Do you have an tips for graduates/artists who are trying to establish themselves as freelance?

Social media is a great platform for getting your artwork in the public domain. It's where I get most of commissions from. So get yourself an Instagram or Facebook page for your artwork which is public - separate it from your personal one ideally - and show the world what you can do. The Bankside Gallery in Hull is also a great place to try out your art on a big scale, if that's what appeals. Anyone can go along and paint on the legal walls, its fun, great practice and can get your work seen. It's also worth looking at artist associations or societies you can join e.g The Association of Illustrators, The Artists Information Company etc (there are loads more if you Google them). These usually have a small annual fee, but can offer great advice and support including practical things like public liability insurance.   



Here at The Rebel Girls Club, we are all about self-love and celebrating our achievements (no matter how big or small!) What are you most proud off?

As a Mum it has to be my two beautiful children - my finest creations!
But I am very proud of myself for having the guts to start up my own business from scratch and make a success out of it in a relatively short space of time. To be painting every day (which I have been in recent months!) and earning money doing it is like a dream come true.



We know you're a mum of two, as well as being a business woman. Do you have any advice for women who are juggling motherhood and being self-employed?

This is always the hard part - getting your work life balance right is so difficult. As I can now choose when I work, I try not to work much in school holidays so I can focus on my children. We also don't have any family nearby to help with childcare, as we moved here 7 years ago from Buckinghamshire without knowing anyone, so anything I earn would be eaten up in childcare costs if I did work. So we do a lot of creative activities at home instead. I struggle to step away from my phone/laptop in the evenings, something I definitely need to work on. Sorry not much advice there, if anyone has any advice for me on this one I think I need it!    



Finally, do you have any fave places in our area where you like to go and unwind or just take time out from being a badass mum and mural painter!?

I love an independent coffee shop. My kids love visiting the Vintage Cafe on Chants Ave - just down the road from my mural - as we've been in a few times and they've enjoyed some epic milk shakes. The ladies who run it are lovely too. I also attend a Bizmums networking meeting once a month at a brilliant little coffee shop in Anlaby called Ignition, which does some gorgeous cakes. I've made some amazing friends in the 7 years we've lived in this area, and we love meeting up to set the world to rights over a cuppa (this was named going for 'coffeetea' by my friends little boy) so anywhere that does decent tea and cake gets the thumbs up from me.


Be sure to check out Wall Things Bright and Beautiful here.

X O X O


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MEET YOUR LOCAL GIRL GANG MEMBER // LAURA O'DONNELL

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GUYS, it's been a while... 

This is in no way a reflection on my Rebel Girls. Life has been hectic (as if often the case at this time of year!) But, who better to kick off the festive season with than the multi-talented and inspirational - Laura O'Donnell. 

Laura sent me a lovely email a few weeks back. Her story is so interesting and I feel super privileged to have the opportunity to feature someone who has experienced so much and has so much to offer me and The Rebel Girls Club.

Laura is Writer, PR consultant, columnist for Hull Daily Mail and Britmums, Blogger, Mother and Founder of the Standout Set




What I really admire about Laura, is that she wants to give women in HULL a voice and support them to progress by using her own knowledge and experiences. Read all about how she's going about doing this below... 



Laura, thank you so much for getting in touch with The Rebel Girls Club. I’ve loved hearing your story, past and present. Can you tell us all a little bit about your life before and after moving back to HULL?

Hello! Thanks for having me! So, I’m from Hull originally - I moved away to go to uni, and then moved back for a couple of years before moving to London in my mid-20s, and then Sydney, Australia after that. 

I studied Communications Studies at Leeds Uni. I always loved writing and had vague ambitions of being a journalist but I also thought it was unlikely that I could actually BE a journalist – I went to a crap school and you’d only ever hear from careers advisors and teachers etc that it was a very difficult industry to get into.

So I went to Uni and enjoyed it but had no real clue about what I would do afterwards. My first proper job was PR assistant at Dixon Motors in Thorne, near Doncaster, even though I didn’t even know what Public Relations was. 

I can laugh now about how clueless I was – but I would never advise people to go to uni now unless they really know what they want to get out of it. 

I stayed in that job for three years and then moved to London, where I worked for a big PR agency in Soho, with clients including McDonald’s, LEGO, B&Q, John Lewis and tons more. 

It was brilliant – I learned loads and made some amazing friends and we had a free office bar and had our Christmas parties in places like Barcelona and Prague. Check us out! Yet I worked very long days and was often very stressed and I don’t think that lifestyle is necessarily very sustainable. I had a bit of a pre-turning-30 crisis and quit my job and decided to go to Australia for six months. 

Anyway, before this turns into War and Peace….I ended up staying in Australia for almost three years. I got a job and met some fantastic people and had a flat a couple of minutes from Bondi Beach. And then I decided to move back home to Hull – and was asked ‘why the heck did you move back?’ approximately 34277 times a day for months.

A big reason I moved back was work – I had an inkling I wanted to work for myself, but couldn’t do that over there unless I stayed and got residency and citizenship, which takes years – but also, mainly, because Sydney was never ‘home’. 

I didn’t have a plan when I moved back to Hull; I wasn’t 100% sure I’d stay in the city, but I was pleasantly surprised by how much it had changed since I’d moved away. I set up my own consultancy and secured my initial contracts, including the PR contract for Freedom Festival and some work for the City of Culture bid. Then Hull won the bid and there was a massive sense of excitement here and it didn’t cross my mind again to move away. So here I am! 

I also met a chap and we bought a house and had a baby, so there’s all of that keeping me here too I guess… :)





We have talked before about the challenges women from Hull can face and the
expectations we put on ourselves in our thirties! What has your experience of moving
back to Hull and working in the city been like?

I set up my own business, which was originally called Autumn Comms, almost six years ago now and I’ve been really successful – before I took maternity leave I earned more than I did when I worked in a senior role at a big agency in Sydney, which I’m really pleased with. Particularly because, while I worked my bum off, I could do it on my own terms, rather than being dictated to by someone else’s idea of work ‘norms’. 

(It’s a big bugbear of mine that most companies require employees to be at a desk for set hours every day. Yes, you need interaction with colleagues but I think there should be much more flexibility over when and where we work and less emphasis on ‘presenteeism’ – i.e just because you’re in the office doesn’t mean you’re necessarily being productive.)

I absolutely love working for myself, yet setting up on my own has been tough at times, especially in the beginning.
Hindsight is very good for making you realise what a twit you’ve been. When I moved back to Hull, I had tons of amazing experience under my belt yet would let myself feel awed or intimidated by other people – usually men in suits – and would second guess myself, which is bloomin’ ridiculous. 

If anything, I should have been going into meetings telling myself ‘this is small fry’ (although I would never think that about my clients!), compared to some of the massive, mega-bucks projects I’d worked on in London and Sydney, yet I was often struck down with self-doubt and ‘imposter syndrome’. I’d put so much pressure on myself.

I’ve been thinking a lot recently about how I felt when I was starting out in business, and have just set up The Standout Set, which aims to provide practical business support to female entrepreneurs and creatives, and help women in business to grow fearlessly and on their own terms. It’s an online community and I’ll be hosting some events in early 2019, with plans to introduce coaching and co-working and much more.

I could wax lyrical for days about the topic of women recognising their worth and shouting about their achievements – which is why I love what The Rebel Girls Club is doing too.

I think it is so hard for women to set up on their own and to not feel self-doubt, which can hinder their progress. It’s ingrained in us: certainly when I was growing up, ‘quiet’ equalled ‘good’, and the school system didn’t teach us to promote our achievements – it was just about putting your head down and doing the work. And if you did ‘big yourself up’ you would get called a ‘show-off’ or ‘fussy’. Being ‘too confident’ as a woman is viewed as a negative trait. Is there any wonder we struggle to overcome all of this as adults?

In my opinion, it’s an even bigger issue here in Hull because as a city we - both women and men - are so good at being humble and self-deprecating. Talking yourself up is just not the done thing. And so if you’re a woman from Hull, you have the self-deprecating Hullness thing to deal with, as well as being at a disadvantage because girls are usually praised for being quiet and criticised if they’re over-confident – and it can be really bloody hard to get over all of that!

Female entrepreneurs who are confident are seen as ‘bitches’ and as climbing over others to ‘get to the top’ – it seems that there are few representations of women who are happily running their own businesses, while perhaps juggling families or interests outside of work; women who are confident and doing things on their own terms.

The Standout Set is so-called because ‘standout’ means ‘quality’, and also because we shouldn’t be afraid of standing out. There are tons of amazing businesses here being run by amazing women - we shouldn’t put our heads down and talk ourselves down.



Tell us about your blogs – I know you set up your parenting blog, Only Teethin’, at the start of the year, and are also writing about setting up in business on your ‘work’ website. What do you want your readers to take away from your articles?

I started Only Teethin’ after having my son, Ted, in 2017. As I’ve said, I love writing – and starting OT was a way of helping me get my head around parenthood (although there’s a lot to get your head around and I’m nowhere near there yet!). 

I recently started writing more about setting up in business and about making the leap into self-employment, for anyone who is hoping to do the same, and have recently moved those posts onto my business website, www.lauraodonnell.co.uk.

On both sites, I hope that my writing and my experiences connect with people – I feel like I don’t have tons of time to dedicate to writing and so it’s probably a bad idea to be running two blogs on top of all my other commitments and looking after Ted as well – but let’s see how it goes!



I love how open and honest you are about the expectations some people have of female entrepreneurs… That we all have to be badass bitches and step on other people to make it on our own. Do you have any tips for women who want to quit the 9-5 or set up their own business?

As I’ve said, I find the whole issue of women in business and women being confident vs being ‘badass bitches’ such a minefield and I’m sure I’ll be banging on about it more soon! 

My tips? Be kind to yourself, and remind yourself of how awesome you are. Don’t work yourself into the ground because no good will come of it. Don’t sit and worry about things by yourself either; I always find that if there’s something I’m stewing over, or if I can’t find a solution for something, then it’s always better to get out of the house and have a chat with someone else. Oh and the biggest tip is to join The Standout Set and get to know some other awesome local women who can help and inspire you – and to read my blog posts about starting out on your own! 




And finally, setting up The Rebel Girls Club has introduced me to an amazing community of creative and inspirational women and meeting someone who shares that ideal has been lovely. What are your goals (personal/professional or both) for the future?

I want to really establish The Standout Set as a go-to community for female entrepreneurs and creatives in the city – whether you’ve got your own business or ‘side-hustle’ or are thinking about starting one, I hope that women in the city will join the group and realise how community and collaboration and having the support of like-minds can really help. 

I love what The Rebel Girls Club is doing and I see The Standout Set as being similar in ethos while providing practical help and support for women in business. 

I also want to encourage and continue conversations about how women are discouraged from being ‘overly confident’ – longer term, I would love to consult with others to look at how we teach girls in schools and if we can try and shift the collective city mindset from ‘self-deprecating’ to being more vocal about just how ‘standout’ we really are.

On top of that, I want to carry on working with some brilliant people, to write more, both on my blogs and in publications, and move house and take Ted to Australia to see my old Sydney haunts. So just a short to-do list for the next few years…



Join The Standout Set: The Standout Set Facebook Group
Read Laura’s blogs:


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